Start-up marketers must simultaneously wear multiple hats to maximize their value to the company.
Start-up marketers must have the poise and maturity to deal effectively with numerous pivots and challenging people.
Start-up marketers must produce quality output under tight time-frames and with minimal direction and support.
Start-up marketers need to understand your enabling technologies and the software used in online marketing programs.
Start-up marketers must start with good data and be able to quantify key metrics like Life-Time-Value and Cost-per-Acquisition.
Start-up marketers must deliver programs that move customers along their buying processes with both emotion and reason.
Positioning is the perception that your audience has about the value you provide. Strong positioning means it's obvious how your unique solution solves important problems.
Value is the relationship between Utility and Cost & Price.
Branding is the combination of messaging and media that triggers emotional responses and creates a positive perception of the value you provide.
Develop strong positioning before making significant marketing expenditures.
Market conditions and investor expectations change. You must constantly validate your value-add.
Your customers research their options online. You need to make it easy for them to find helpful, and favorable, information.
You need to develop content that matches their buying-process.
You need to distribute that content on the right channels.
All organizations can benefit from the Lean Startup principle of Customer Development where discovering and validating target customers is the only path to a scalable and repeatable business.
Seasoned professionals ready to help you focus on your other #1 priorities: Driving the Vision, Raising Cash, and Developing the Team.An experienced team ready to apply the skills and experience we've developed while producing digital and mobile marketing & PR programs for start-ups, venture-funded firms, enterprises, and non-profits.